Guro Midtun's Contact Details

Guro Midtun's Company Details

Studio Føy

Oslo, Oslo, Norway • 3 Employees
Design

Studio Føy aims to create vibrant, authentic products which have a value for the owner. The design duo, consisting of Guro Sørbø Midtun (Hamar, 1992) and Siri Line (Holmestrand, 1992), is based in Oslo. In 2016, they graduated with a bachelor degree in product design at Oslo Met - Oslo Metropolitan University and received their master's degree in 2018. The duo were interns at Anderssen&Voll February-June 2017 and was the same year awarded "Newcomer of the year" by the Norwegian magazine BoBedre. Interns at Vestre from September 2018 - January 2019.Our main valuesWe often include psychology-based design strategies in the process, where the goal is to increase the attachment between the user and the product. Many companies talk about how they have environmentally friendly products due to sustainable materials and production. However, what is just as important, is how long the product actually is in use. Sustainable materials and production are not enough if the product gets replaced after a short time - due to new trends or lack of attachment. We believe that a fully sustainable product is designed when you have considered sustainability in terms of both materials, production, and use. If a design can contribute to affection and longer product life, it opens up for an environmental benefit. We also like to share some parts of the process in social media. We believe that when people know the story and process behind a product, they get more emotionally attached to the product, take better care of the product, and keep it for a longer time. This is a way of thinking about emotional sustainability.