Guy Feldman's Contact Details

Guy Feldman's Company Details

SHIFFT

Tel Aviv-Yafo, Tel Aviv District, Israel • 11 Employees
Design

Designing Spaces and Products. Developing an innovative method for purposeful multisensory design.A multisensory approach to design is critical for supporting the physiological and psychological needs of those who spend time or work in the spaces that we crate – whether through element layout, lighting, scents and sounds.SHIFFT Group's unique method is derived of multidisciplinary research focusing on designing spaces with one goal in mind – introducing an emotional behavioral change.This innovative approach is based on the idea that people experience and react to their surroundings through their five senses. The human brain combines the senses into an experience that impacts their mood, concentration, motivation, serenity, creativity and confidence.In the labor world, the unique method correlates between the senses and practical objectives, such as employee productivity, workplace satisfaction, employee retention and business success.