Guy Otten's Contact Details

Guy Otten's Company Details

Robijns B.V.

Aalsmeer, Noord-Holland, Netherlands • 9 Employees
Sporting Goods

Since 1915 Robijns BV has been a prominent importer of renowned A-brands. These brands are distributed through our retail partners to the end-users (no direct sale to consumers).Robijns BV has built a strong reputation as brand builder. These popular A-brands addvalue for the consumer, which results in good turnover rates and high rates of return.Robijns BV has made its mark as a ‘specialist for the retailer'. The organisation is focused on making it as easy and smooth as possible for the dealers. This is achieved in the following ways:• Optimum stock management and well-oiled logistics are at the core of our organisation. Faulty shipments are highly unwanted occurrences at any levelin the supply chain.• We think in solutions where others see problems. With professional after sales we solve discrepancies and unexpected malfunctions. A lot of time and money is spent in keeping the after sales up-to-date and of the highest level.• Just as important is the sale-through in the retail channels. Having the products on the shelves is not enough. The consumer must be willing to buy the products. Providing ‘point-of-sale' displays and product information is a standard service of the sales team. With focused marketing the products get a lot of attentionin different types of media. Strong PR is done by enthusiastic brand ambassadors and by attending interesting events and trade shows.• Cooperation is key. We are serious about our brands and expect a high level of involvement of our dealers. A retailer becomes brand dealer, or not. We apply a strict dealer policy. A dealer, who is willing to invest in a representative collection and keep a workable stock level, can expect our full support and cooperation. Together we can be successful in business.