Cinch is a San Francisco-based public relations and branding firm, specializing in luxury travel & hospitality, food & wine, and health & wellness. The Cinch PR team believes in a pragmatic philosophy of public relations. This philosophy stems from the belief that successful PR is accomplished through a strategic research-based foundation, deeply rooted in the discovery of the true essence of a brand. Through extensive experience marketing and launching influential consumer lifestyle products and services, Cinch PR has developed a tactical process that uncovers and leverages the strengths of a brand, identifying its key differentiators and distinctive capabilities. With an authentic understanding of what a brand is and where that brand excels, a genuine story unfolds to be shared with both current and new customers. The Cinch story is always linked to the brand's core business goals; whether it's increasing market share, driving additional sales or inspiring customer loyalty. Cinch PR eliminates the need for PR ‘spin,' communicating the compelling truthful messages that will ultimately meet and hopefully exceed consumer expectations. Instagram & Twitter – @cinchpr