Geschäftsführer, Marken- u. Zielgruppen-Experte, Keynote-Speaker at Agentur Sturmerprobt - Sankt Florian am Inn, Upper Austria, Austria
We decode buying motives, values and behavioural motivations of target groups up to the concrete implementation of the findings in marketing, branding and sales. Our approach - defining target groups with 16 archetypes - provides decision-makers with the foundation for goal-oriented and effective communication strategies and recommendations for action in marketing, design and sales.