Harini Balachandran's Contact Details

Harini Balachandran's Company Details

WOOP

Singapore, , Singapore • 11 - 50 Employees
Marketing and Advertising

WOOP is a revolutionary digital platform which is turning Marketing into a force for GoodWOOP turns online engagement of consumers into High ROI output for Brands and funds for Children Education, aligned with UN Sustainable development Goal 4- Quality Education.WOOP's innovation is in delivering a Triple win : Brands get Quality Engagement, Consumers get rewards & fulfilment and needy children get education and nutritionOver 3 million consumers have done over 6 million engagement actions on WOOP for leading companies like Unilever, Procter & Gamble, L'Oréal, Philips, Reckitt Benckiser, Johnson & Johnson, Abbott, Kimberley Clarke, and in the process funded over 4million hours of educationAt WOOP, we believe that doing good & helping those in need is the only way to make the world a happy place. Thus as marketers, we are making Marketing not just a force for driving consumption, but also a force for doing good, a force for compassion. However, we recognize that while most human beings want to do good and help those in need, inertia to donate and skepticism about the impact of our donation holds us back. WOOP is breaking these barriers to doing good