Heather McCurdy's Contact Details

Heather McCurdy's Company Details

Maverick Mindshare

Philadelphia, Pennsylvania, United States • 4 Employees
Marketing & Advertising

Maverick Mindshare partners with brand managers and agency directors of global consumer products and services brands to dramatically improve the ROI of their marketing initiatives through unrivaled consumer engagement strategies.Brands turn to Maverick Mindshare's concierge-level service when:~they need data to increase confidence in their strategic recommendations and win buy-in;~their brand-building strategies are being more rigorously scrutinized (and they need to prove their methods); ~they seek a marketing tool that will increase the effectiveness of all their marketing efforts and investments;~they want confidence that the marketing strategies they implement will overdeliver and help them shine;~they need to capture robust consumer data in an ongoing fashion to build out a cohesive strategy for aligning internal silos (marketing and sales, B2B2C, etc.) We have guided many of the world's top brands, agencies and agricultural boards in successfully navigating the ever-changing world of influencer marketing while eliminating expensive false starts and missteps.Our background includes extensive work with national and global food, beverage, and wellness brands, agricultural commodities, the home and housewares industry, luxury travel/hospitality, as well as the agencies that serve them. Past clients include (representative sample): Kerry, Avocados from Mexico, McCormick, OREO, Whole Foods, Land O'Lakes, Kerrygold, Frieda's, Jarlsberg, KitchenAid, Calphalon, Cutco, Sun Maid, Albertsons, Frigidaire, Nestle.Agency relationships: Edelman, Fleishman Hillard, BCW, Ketchum, Golin, Weber Shandwick, Padilla, to name just a few.