The goal of search engine optimization (SEO) is for your site to be among the first websites, ideally the first website, to come up when people / potential customers in the Omaha area go on search engine sites to look for businesses like yours. The internet is the new phone book, and if your business isn't being found online, you're handing business over to your competitors.There is a lot of temptation out there for Omaha SEO companies to go what is called ‘black hat'. Since the vast majority of of the public doesn't understand how search engine optimization works, these black hat agencies risk your long term online success by taking shortcuts.These tricks can sometimes work in the short term, but search engines are getting better at noticing them. You might have seen news about Googles' Panda, Pengun and/or Hummingbird algorithm updates punishing websites trying to game the system - some have even been completely delisted.It's not just important that you follow the rules, but you need to focus your effort into ranking well for the right terms. Smart local / Omaha SEO starts by knowing how to find the high traffic, highly targeted terms, and building quality content around it, to put on your site, and various off-site properties.Effective local / Omaha SEO is just about as good as you can get ROI wise. Done right, you'll get more of the sort of traffic to your website that will be likely to convert into clients. But if you want to convert that traffic into actual paying customers, you need a professional website as well.If you're a small business, you don't need something fancy and flashy. You need something clean, with several pages, pictures and info on who you are, why you love what you do and the essential contact info, etc.That's what we specialize in here at Big Omaha SEO & Web Design Company - bringing targeted traffic to professionally designed websites, priced in packages affordable to small to medium sized businesses.