In 2002, French designer Rebecca Campora founded 7AM. The company is best regarded for offering a variety of versatile, urban and stylish outerwear accessories that combine clever designs, quality materials, and fashion-forward fabrics. The designer's keen sense of style and ability to anticipate trends is conveyed through the contemporary look and feel that consumers have come to know and love. Made of the finest materials and outstanding craftsmanship, 7AM's contemporary concept brings together innovation, quality, form, function and unique looks. The company strives to leverage the 7AM brand as a vehicle to push forward social movements that represent the fundamental values and integrity that are woven through all aspects of the founder's life. Being a cruelty-free company is 7AM's motive force so parents can rest assured that all 7AM products are 100% vegan - because no animals deserve to suffer in the name of fashion. Based in New York City, the exclusively vibrant cultural metropolis, the brand reflects the designer and founder's largest dreams and inspirations: A cosmopolitan, eclectic, colorful, tastefully cultured and enriching life.