Hicham Magouri's Colleagues at Avril
Hicham Magouri's Contact Details
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Morocco
Avril
Hicham Magouri's Company Details
The Avril Group was born of a collective approach. It was created in 1983 at the initiative of French farmers in order to develop the national production of oilseeds (rapeseed, sunflower, olive, soybean, etc.) and protein crops (pea, field bean, lupin, etc.).By federating all actors in these sectors and developing markets for their production, in almost 40 years Avril has become a major industrial and financial group.Today it is present in France and internationally (where it generates 46% of its turnover) in sectors that as diversified as they are intimately linked: human foods, animal nutrition and expertise and renewable energies and chemistry. In each of these sectors, growth has been based on a portfolio of brands that are leaders in their markets, such as Sanders, Lesieur, Puget, Costa d'Oro, Matines, Oleo100, Diester, Bunica, Taous ...Avril was built, and still operates, according to an original model: a sectoral organization – from grain to the finished product – where each activity creates value for all other links in the chain.To drive this model, the Group draws strength from the complementarity of its activities: industrial activities organized around its plant and animal sectors, and financial activities as an investor via Sofiprotéol, its finance and development arm.The originality of this model makes Avril an unique Group characterized by established collective stakeholders, strong agricultural and territorial roots and the systematic reinvestment of its profits in the development of all the national sectors in which it operates.In 2020, the Avril Group achieved sales of 5.8 billion euros. It has 7,571 employees in 19 countries.