Nigerian author Chimamanda Ngozi Adichie, in her popular Ted Talk, spoke about the danger of a single story. She said, "When we hear the same story over and over again, it becomes the only story we ever believe. And this stands especially true for the story of Africa." We are a lifestyle brand that believes in the power of the creative industry to change this 'single story'. We endeavour to build a more complete narrative through our products, written and visual content. Our vision is that, working collaboratively with other creative entrepreneurs and like-minded individuals, we will be able to colonise digital spaces, painting a true picture of African reality.