In over 15 years, KELLER Group GmbH has become the leading one-stop shop for high-quality sports and lifestyle products and services with the largest premium community in Europe. After the foundation of the first brand Keller Sports, KELLER has repeatedly broken new ground with the second online store Keller x as well as the paid membership Keller Premium - and today convinces as a sports lifestyle platform for inspiration and motivation around a sporty lifestyle. By aligning all KELLER assets with the Keller sMiles sports app, KELLER is defining a completely new type of customer loyalty that rewards sporting activity rather than purchases. The combination of all theseservices creates a unique offering for the KELLER community that is unlike any other e-commerce retailer.