Edison is the growth agency for startups and those who think like startups. The startup industry in Australia is booming — but what's often missing from the startup success equation is how and when to effectively communicate the promise of the brand. A great deal of mental and physical energy goes into bringing an idea to life and creating a business framework around it. So much so that maturing startups, who are ready to enter a new growth phase, often find themselves bewildered by the prospect of branding, marketing and advertising their business. That's where Edison comes in. Edison is a new model agency that creates campaigns for startups and clients with a startup mentality, providing exactly what they need to take their brand campaigns to market. Nimble, tailored, with clear, insightful brand strategy and design from experienced creative seniors, Edison allows a level of service that is highly cost-effective, highly responsive and adaptable to a rapidly changing marketplace.