FreshWorld is an enterprising start-up company which has innovatively ventured into a 'Farm to Home' concept by organising fruits and vegetables (FnV) retailing, in a distinctive Street vending format employing eco-friendly delivery mechanisms. FreshWorld having revolutionized and upgraded the time tested street vending format aims to reach the Customers in this unique delivery format in order that they experience the ease and convenience of quality FnV purchase right at their doorstep. The transparency of pricing and an automated digital bill for every purchase embellishes the Freshworld story of providing a supermarket experience for the Customers while the digital weighing scale, with Customer friendly dual display, provides ample testimony to the accuracy of the weight of FnV purchased. The freshness of the FnV coupled with ‘touch and feel ‘as well as ‘pick and choose' format of purchase enables our customers to have this unique experience at their doorstep paralleled only in a super market of this age.The age-old street vending format of FnV, while still cornering a major share in the Customers' purchase pie, has curiously enough not undergone any change in its delivery mechanism or upgraded to a more refined model of vending over the years. This is in stark contrast to the huge transformations that all other sectors touching Customers' lives have undergone, like Mobile and Banking to name a few. In line with this, we at Freshworld have innovatively ventured into bridging this huge gap that exists in Customers' FnV purchase in the street vending model by using an eco-friendly Smart Cart delivery mechanism coupled with advanced customer vending features hitherto unheard of in the archaic format. Superior technological integration into daily consumer FnV purchase process will make our Smart Cart Vending acceptable, productive & efficient and provide a long awaited professional, organized & cost effective alternative to the well informed Indian consumer.