Activity online is outdated and exploited. Instead of being rewarded for co-operation and time online, users are subjected to data mining and surveillance. Information exchange on the web is censored and personal data is farmedand sold, at a profit, to advertisers. What ever happened to privacy? Where is the reward for helping the growth of the services used? To protect core human values in the digital age – dignity, autonomy, privacy – there needs to be aradical overhaul of the way technology firms operate, and a move to an internet that has human rights at its core. The solution is a decentralised data co-operative that preserves important information, encourages civic discourse and facilitates free private exchange, all whilst rewarding user participation. Morality is a data co-operative that rewards active users. Users retain 100% ownership of their data and can choose when to share it (and are rewarded MO for doing so). Privacy is the totem of Morality, no user data is harvested or sold and users have the right to remain anonymous whilst interacting on the network. Morality is preserving important data, and is accessible to all.