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thrv.com
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thrv.com ("thrive") is the first and only software application for Jobs-to-be-Done product management. Your customers aren't buying your products; they are hiring them to get a job done. Jobs-to-be-Done is a theory and method popularized by Harvard Business School's Clay Christensen (author of Innovator's Dilemma and Competing Against Luck). thrv uses it to help companies create high-growth products. We train your team to use the customer's job-to-be-done to identify unmet needs, analyze the competition, and create stable criteria through which to prioritize your product road map and quantify the value you are bringing to the market. Once trained, we provide services to help you execute the customer interviews, quantitative research, segmentation, competitive analysis, idea generation, and road map budgeting so that you can have an immediate impact on your product development. The thrv app accelerates your research, produces insights from customer data, and aligns your team. In the thrv app, every feature in your road map is connected to a customer need so engineers and designers always know why the feature will generate value for the user. Contact us to get started. We'll show you a demo of our app and tell you about our 1 day Workshop--the easiest way to get started with thrv.