Ian Hannaford's Contact Details

Ian Hannaford's Company Details

Red On White Consulting

Northampton, England, United Kingdom • 1 Employees
Marketing & Advertising

Why "Red On White" Consulting?I put the cream on my scones first......there. I've said it.I make no apologies for this and stand by my preference on the grounds that a) it means I can get more of the jam and cream on there and b) it just looks nicer. That said, I'm very aware that there are few binary choices that lead to such an emotional reaction... I've been trolled on Twitter and shouted at in tea rooms because I "dare" to apply the dairy before the preserve. Marketing is about creating emotional engagement - making people "feel" something rather than defaulting to bland, rational decisions. Through identifying genuine insights to understand your consumers (and what motivates them), you can elevate your brand above the norm - and at Red on White Consulting we believe that we can help you achieve this.