After spending the majority of our lives in larger cities like Chicago and New York, we began to notice an ongoing theme: people could no longer afford to pay their rent. While median incomes have stayed relatively stagnant in recent years, rent prices have grown at a significantly greater rate. As the Millennial and Gen Z generations grapple with an overwhelming amount of student debt along with little to no savings, they are being forced to seek out a lower cost of living. At DR Capital Management, we wanted to focus on an asset class that younger generations would find both convenient and affordable. We started looking at smaller cities with positive net migration trends, low unemployment, and diversified labor forces. Grand Rapids, with its workforce heavily weighted in education, grocery, and healthcare, offers not only affordability, but sustainability for the middle class. From quantitative metrics to the quality of its residents, we were able to find exactly what we were looking for in West Michigan.