Ido Rosenbaum's Contact Details

Ido Rosenbaum's Company Details

Meat.The End Inc.

Tel Aviv-Yafo, , Israel • 9 Employees
Food & Beverages

Imagine healthier plant-based meat alternatives that offer the texture, flavour, and appearance of animal proteins. What we doUsing innovations in enzymatic processing, we develop new protein texturizing technologies that create healthier plant-based products that mimic the texture of animal proteins.The problemThe texture of plant-based protein products still poses a barrier to convincing consumers to adopt alternatives to meat. But current approaches to creating plant-based meat substitutes are falling short in building a protein structure that mirrors a meaty texture experience. The solutionWe help plant-based protein producers satisfy consumers' desire for meaty texture and appearance. By improving texture, our techniques enhance the eating experience as well as the nutritional profile of plant-based products. The result: a more convincing, satisfying, and healthy alternative to replace animal-based foods.