IFA Shops is a website created for independent financial advisers by industry professionals. In an ‘always on' world, the team behind the website felt the IFA industry was bombarded by information through the media, events and online, but from too many different sources and often in an uninspiring format. IFA Shops is a one-stop-shop portal for financial advisers looking for news, views or information. It sounds like a cliché but the website was made ‘for IFAs by IFAs' through a panel of advisers who were appointed to help shape the content and direction of the site based on what the industry truly wanted.