At Liif, we've built Guatemala's first loan marketplace. By joining in the same place financial institutions, businesses, and end users, we've managed to digitize the entirety of a loan's lifecycle while eliminating human errors, processes, and reducing approval times by 50%.In the same place users can compare products (credit cards, personal loans, car loans or mortgages), compare loan offers, decide how much they wish to pay each month, and fill out the necessary paperwork in order to be approved by the financial institution of their choice. Banks and businesses become more efficient, because they are working with leads that took the necessary steps to reach them, and digitally, gave them access to their financial information in order to speed the current manual and paper-based process by half.By centralizing the way communication flows, we've managed to make the process of getting a loan easy, transparent, and faster.