The strategic and creative shop Peralta Sao Paulo won international and local business, including PepsiCo (Brazil, Argentina, Mexico); Natura (largest cosmetic company in Latam); Bacardi (Martini and Grey Goose); Pirelli; Mondelez (BelVita); Unilever (Gallo Olive Oil and Ben & Jerry's); Samsung (Digital); Whirlpool (KitchenAid); Cosan (União Sugar); Laureate International (Universities); Reckitt Benckiser (Airwick); and Vigor (the Brazilian dairy company giant). A poll carried out by Agency Scope with the Top 100 Brazilian Agencies showed Peralta Sao Paulo as the most valued agency in terms of 'Innovation', 'Creative Effectiveness' and 'Business Understanding'.