In everything we do, SSP is intense about creating the very best experience to enable organizations and individuals to make better decisions, build their brands, and improve their bottom line. Our multi-disciplined integrated strategic marketing business is in the business of understanding the situation, looking at it from many angles and then defining issues, evaluating risk, and sculpting what success looks like. Our methodology is focused on analysis, strategy, and then precise execution and measurement. Planning is critical for success, and managing details are what we do best.