ServiceOnline.sg is one of the first online service booking platforms established by local people. Different from some online shopping platforms in Singapore like Shopee or Lazada, ServiceOnline.sg is focus on service bookings instead of physical products. The service category covers almost all major needs of local life, from home services, courses, fitness, to leisure activities, medical and health care, dining, business services, etc., ServiceOnline.sg offers a simple way for local service providers to utilize internet opportunities."Booking Online, Consume Offline" or "O2O" is the basic service model in ServiceOnline.sg platform. Consumers to search and compare services with fixed price and customer reviews before place an order and make payment, so it provides additional confidence for consumers compared to traditional ways. On the resered date of service, consumers receive service and rate the merchant for their service performance, money will only be released to merchant if everything is satisified.ServiceOnline.sg provides a direct platform for merchants to build online selling channels, enhance brand reputation and receive online orders. There are no upfront fee or any hidden charges to merchants, they only pay minor commission for confirmed orders. The more orders captured online, the higher ratings earned from consumers, which will bring more fresh clients and orders in the future.