De-Facto Ltd. - a company that specializes in development and marketing of advanced software solutions for managing marketing and sales processes. The company has a unique basket of solutions and technological tools that help businesses in the various areas of commerce and activity to implement a marketing strategy effectively, manage customer profile and behavioral segments, enable personal value proposition planning and targeting promotional moves in all existing marketing channels in the organization.The company's vision is to be a leading supplier in its field of activity and continue to offer its customers a quality range of solutions that provide the business with new marketing opportunities and the ability to significantly and over time increase the active customer base and sales volume.