How many times have you walked into a store, intent on buying the basics and walk out with more than you budgeted for? The fact is that 70% of purchasing decisions are made at point of sale. We understand the opportunity for brands to extend their core message of FMCG advertising at the most sacred spot; in the aisle, on the shelf at the moment the customer does or does not put your product in their trolley. MVM has thousands of fixtures in the retail estate which guarantees millions of people a day passing through the aisles with the sole purpose of shopping. We are offering brands an opportunity to extend their marketing communication in a creative, informative and affordable way by using our fixtures. Herein lies the opportunity to say whatever you need to say as opposed to not being there, or even worse, in the case of Branding Boards and Light Boxes, having an opposing brand screaming above your product. With our years of experience we have become experts at hitting this very Sweet Spot.