Ira Mendleson's Contact Details

Ira Mendleson's Company Details

Pretty Rugged Gear

Latham, NY, US • 20 - 49 Employees
Retail

The best ideas often come from a need and from drawing upon the past, this could not be more true for the Pretty Rugged brand.Tracy Slocum's, Founder and President, favorite activity has always been boating on Lake George, New York; however, the chilly mornings and evenings coupled with mixed weather left her and her family cold and wet. That gave Tracy an idea - to create a rugged, yet, beautiful blanket that doubles as a fashionable wrap, offering boaters luxurious warmth and protection from the elements. She drew inspiration from her great-great grandfather, Captain Joshua Slocum, who wrapped himself in fur to withstand inclement weather when he was the first person to sail around the world alone in the late 1800s.Working with top fashion consultants, Tracy created the world's first blanket with luxe faux fur on one side and waterproof, windproof, spill-proof RuggedTex® fabric on the other. The Pretty Rugged Blanket is the perfect marriage of modern, easy-care materials, designed to provide years of luxury, performance and style.It became clear that this special blanket wasn't just for boaters. With its many uses, including taking the chill out of sitting on metal bleachers to watch her son's high school football games, it was great for picnics, tailgating, après-ski and so much more. The brand boasts four blanket lines with more products coming soon.