Irina Frolova's Colleagues at Mercaux
Irina Frolova's Contact Details
N/A
Russia
Mercaux
Irina Frolova's Company Details
Mercaux is listed in Retail Week's Discovery 50 list, which shines a light on the world's top tech companies whose innovative solutions are helping to future-proof the retail sector. Mercaux was also listed as Technology Vendor of the Year at the RTIH Awards.Mercaux's Composable Platform is comprised of In-Store Experience, Universal Basket and Next Generation Checkout layers to provide customers with a frictionless shopping experience:1. The Experience layer redefines how customers interact with the physical store, through assisted selling and self-service solutions. 2. Universal Baskets are created from these solutions that follow the customer wherever they continue their omnichannel experience. 3. Next-Gen Checkout allows customers to complete the transaction anywhere, using any payment. Mercaux is a member of the MACH Alliance where a thorough business and technical due diligence was conducted of Mercaux's platform to ensure that MACH philosophies, principles and architectures are adhered to.Mercaux integrates both with a retailer's legacy and next-generation backend systems. The platform acts as an interface between a retailer's critical business systems, such as e-commerce, OMS, PIM, and CRM, and store associates and customers shopping in-store. Mercaux's full suite of solutions can be operated by store associates (e.g., Assisted Selling, Clienteling and mPOS), or self-served by customers (e.g., QR Web App, Touch Screen Kiosks and Digital Fitting Rooms). In addition, Mercaux captures unique and rich in-store customer behaviour data, which can be leveraged in E-commerce and Marketing channels, as well as insights on staff performance and product interest. When clients like Nike, Jigsaw and Tendam adopt digital tools in their stores, they typically go live in 2-4 weeks with the initial solutions and see an increase in conversion, loyalty, and units per transaction (UPT). On average they experience a sales uplift of 8% and 5x+ ROI.