Irvine Kanerusine's Contact Details

Irvine Kanerusine's Company Details

GenuityLight

Merchantville, New Jersey, United States • 70 Employees
Electrical/electronic Manufacturing

GenuityLight is a product development and marketing consulting firm focused on the lighting equipment industry. Backed by 20 years experience, and having launched over $500MM of successful high-margin specification grade products; GenuityLight helps the world's best lighting manufacturers create great new products. Contract services include:- Marketing Strategy & Product Positioning. Craft a winning strategy and product portfolio through close collaboration with your management team and key stakeholders.- Market Research & Competitor Analysis. Identify the needs of your customers and the competitive landscape to ensure your new product is benchmarked to the market.- Management of New Product Development. Cross-functional management of your marketing, engineering, and production teams to ensure the success and timeliness of the project.- Marketing Communications. Direct the creation of websites, brochures, spec/data sheets, sales samples, advertising, press releases, social media, white papers, and trade shows.- Specification Sales Management. Train and incentivize an extensive network of lighting specifiers and sales agents across North America for mutual success.