Irwan Hermawan's Contact Details

Irwan Hermawan's Company Details

Markathing Indonesia

South Jakarta, Jakarta, Indonesia • 2 Employees
Marketing & Advertising

Technology has greatly disrupted marketingcommunications practices as brands continue to seekbetter, yet, cost-effective ways to connect and engagewith audiences across board. While it is imperative toknow that Artificial Intelligence (AI) and data-drivenmarketing strategy will certainly be a big trend for thenext couple of years, focus will be more on peoplethan technology.According to survey by Epsilon, 80% consumers saythat they would be more likely to do business withbrands that provide personalized experience. With thedynamic nature of the artificial intelligence, puttingcurated, highly targeted ads directly before individualswho are most likely to buy may complicated.However, new technologies will produce highlyaccurate customized recommendations. Savvymarketers can better understand customers andmotivations for buying at each point of sales.As a marketing communication agency, we adopt amore holistic approach to channel engagements,from Omnichannel to Optimichannel. To realisticallyachieve this, we develop more strategic decisionsbased on the brand promise, customer expectations,personal preferences and anticipated return oninvestment.Irwan HermawanCEO Markathing Indonesia