Isis Urzola's Contact Details

Isis Urzola's Company Details

Cerezo Media Group

Mexico City, Federal District, Mexico • 2 Employees

There are two worlds colliding: the mobile cellular voice world and the mobile data Wi-Fi world. These two worlds co-existed but largely ignored each other. But in 2007, everything changed when the iPhone was launched and started the world's next big innovation cycle; that is mobilizing the Internet. This innovation cycle's size and impact is on par with the internet and social networking but is occurring faster than either of these cycles. Mobile internet is now a necessity. Consider that 67% of Mobile Internet uses us their Smartphone to research a purchase and actually visit the store that advertised it. Or that 72% have made purchases based on a local advertisement delivered to their Smartphone. Mobility and proximity are coming together in the fact that 94% of users who receive location-based services consider them valuable.Think about the "blue-dot" that's displayed on a Smartphone within a mapping or navigation application. Consider an indoor blue dot that guides you through a museum, hospital, casino, sports center, shopping mall, airport, etc., via your Smartphone. A key aspect of what we do is to help our clients offer a better indoor mobile experience around delivering a better blue dot, a more accurate blue dot, thanks to round-trip time calculations, and more contexts about the blue dot such as locales next to, behind, beside and in front of you.In short the days of consumer businesses offering free Wi-Fi access to entice patronage is shifting to consumer businesses offering free WiFi in exchange for the opportunity to track your movement through their venue and message to you. For consumer businesses it is becoming a necessity, not a nice-to-have service as its fundamentally changing their business relationships with customers. Cerezo Media Group and its growing Global Partners helps manage this transition and we monetize your network based on the data your network collects.