Founded in 1987,The Taylor Group provides market and opinion research services (both qualitative and quantitative) to clients in media, sports, entertainment, consumer technology, financial services, and pharmaceuticals.• We have extensive experience on the full range of qualitative and quantitative techniques. • We are skilled in data analysis, from simple frequencies and crosstabs to the most advanced data analytic techniques.• We have deep expertise in all areas related to customer acquisition, retention, and churn.