Jackie Lay's Contact Details

Jackie Lay's Company Details

The Audacity Group

Wellington, Wellington, New Zealand • 3 Employees
Marketing & Advertising

The Audacity Group works with companies that want to be on the "right side of right" through what they choose, what they act on and what they talk about today and in the years ahead. Our goal is to change the way you are valued and the way you value yourselves through distinctive strategy, a sustainable culture and far-reaching stories. We believe the companies that will flourish now and into tomorrow are ambitious, competitive, intriguing, committed to people, place and planet, and fundamentally kind.The markets of last century were relatively straight-forward. They focused on money and they depended on unfettered access to finite resources, ruthless efficiency, limited channels and consumers having much less straight-forward access to information. Modern markets by contrast are much more demanding. Brands are disrupted frequently by technology, they are increasingly accountable, transparent and carbon conscious, their business models are volatile, they grapple with consumers who have the world at their fingertips and they are under increasing pressure to take responsibility for the welfare of their extended workforce and the full implications of their supply chains.In such challenging circumstances, strategy, culture and storytelling need to come together to sustain a long-term viable business that will thrive in the world ahead. The Audacity Group can help you:• Position your business to take best advantage of everything modern markets offer and demand. • Pursue a competitive and sustainable approach to your brands.• Align your future as a culture within a principled framework that lays out clear expectations. • Tell the right mix of short and long stories to involve, move and persuade people in a world saturated in content. • Confidently articulate why you deserve to win business in markets filled with buzzwords and empty gestures.Looking to find your future? Contact us to explore how you can adapt, where you can grow and why you will last.