Jacky Cheung's Contact Details

Jacky Cheung's Company Details

WIMI (When Insight Meets Innovation)

, Kowloon, Hong Kong • 4 Employees
Market Research

WHEN INSIGHT MEETS INNOVATION We are a research based marketing consultancy, to provide consumer insights with continuous efforts in reinventions & innovations of research approaches Young & Small, now… PROFESSIONAL & PASSIONATE, ALWAYS! We value our brand, and what we stand for. Our proprietary approaches: WI•STEM® - a unique viewing system for focus groups, allowing full view as well as individual zoom ins of respondents in a well lit, sound proofing environment WI•TAIL® - a unique approach to understanding shopper purchase process, with live video footage to capture the most spontaneous and detailed reactions to any in-store marketing materials, coupled with a unique analysis model to draw useful implications in marketing WI•Novation® - a unique approach to ideation, a concerted efforts of both clients and laymen consumers Our key publications and awards: 2012 - Research Leadership Award by the World Brand Congress 2012 - Best of China Papers (Unearthing Salt of the Earth) by ESOMAR 2013 - China Travelers Study publicized by Yahoo Finance 2013 - China Online Consumers Study publicized by KPMG Some of the "big names" we serve: - Colgate - Wrigley - Ford - Jaguar LandRover - ABInbev ...etc. To know more about us, kindly visit www.wimirsh.com