As the person behind the brand, loving people and loving places is of paramount importance to me and it starts with caring for ourselves and caring for the environment we find ourselves in. Idalove seeks to build a national brand around this idea with the goal to affirm and celebrate the good parts of USA culture while addressing and bringing awareness to the things that are unhealthy. As we are at the beginning of our journey as a company we are spending most of our time dreaming and executing on building out our sticker inventory which will be the primary vehicle for distributing our designs and cultural icons. It is a new season for our countries history and I know it will be a good one full of healthy care for people and a heightened awareness and progressive action towards loving places.