James Ajaka's Colleagues at Darrell Lea Chocolate Shops Pty Ltd
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Darrell Lea Chocolate Shops Pty Ltd
James Ajaka's Company Details
The Darrell Lea business was founded by Harry Lea in 1927, when he commenced selling confectionery treats from a push-cart along Manly Corso in Sydney, Australia. Harry named the business after his youngest son Darrell, who at the time was the newest addition to the Lea family. As demand for Darrell Lea treats grew, the Lea family moved the business into a larger, purpose built confectionery factory located in York Street Sydney, under the famous arches of the Sydney Harbour Bridge. It was from these humble beginnings that the Darrell Lea confectionery business grew right across Australia, selling unique, delicious treats like soft eating liquorice & our famous Rocklea Road through a network of 100 Darrell Lea retail stores & thousands of independent stockists. In 2012 the business was sold to the Quinn family & the Darrell Lea brand was re-launched in the Australian grocery retail channel. Consumers now had the opportunity to buy Darrell Lea in leading Australian grocery retailers like Coles & Woolworths, in addition to thousands of independent retailers across Australia. This new business strategy has been very successful, with the Darrell Lea brand now a top 10 confectionery brand in the Australian market & the fastest growing confectionery brand in Australia for the last 2 years. In 2018, the Darrell Lea tradition of making Australia's most delicious confectionery treats continues under the new ownership of leading Australian investment firm, Quadrant Private Equity. The business continues to have ambitious growth plans both in Australia & overseas & will continue to be one of Australia's most exciting places to work.