Let's be Frank was founded by Sue Moore and Larry Bain, fast-food visionaries who started the company in 2005 with the simple goal of changing the world one hot dog at a time. Sue, formerly the "meat forager" for Berkeley, CA's famed Chez Panisse, and Larry, longtime restaurant professional, member of the San Francisco Sustainable Food Systems team, and advocate of the benefits of local, healthy foods, joined forces to return the much-demeaned hot dog to its rightful position: an icon for a healthy food system. Their goal was that their frank would become a way to nourish both eaters and growers. Let's be Frank supports the ever-shrinking group of family farmers and ranchers committed to raising their animals in a humane, conscientious, and healthy manner and in so creates dogs gone good.