Mica Specialties is passionate about digital marketing and that means we are passionate about Google Adwords. The best way to reach potential customers is online, in the search results of Google, which is where we step in to help. Google Adwords are paid placements that work by way of an auction system best known as pay-per-click. While anyone can set up and manage your Adwords account, as a trusted partner of Google, we can properly create, optimize, and manage your Adwords account to bring the best results for the least amount of money. Mica Specialties has earned the badge to be called a Google Partner at the direction of James Clemens, a certified Google Adwords partner and the owner of Mica Specialties.Being a digital marketing expert means we strive for top performance of our search engine marketing campaigns. Digital marketing never rests and neither does the optimization of your account. Ads need to be tested & monitored, bids need to be maximized, keywords need to be edited or paused, and search terms need adjustments like moving some to negative status and making others broad match. These are just a few examples of the ongoing work required to properly manage digital marketing campaigns in Google Adwords.Earning Trusted Google Partner status means that Google trusts our company and you can, too. Mica Specialties earned this by consistently performing to best practices with our clients' accounts, demonstating that we are maximizing their Adwords' performance. It also means that our agency meets the spend requirements, showing that we have a healthy amount of activity. By being certified in Google Adwords, it truly reflects that we have advanced Adwords knowledge.Mica Specialties is always in review of our clients' accounts, and how they perform is a direct indication of how we perform. We stay connected to Google to learn what it takes day in and day out to be at the top with our Adwords intelligence.