James Crandell's Contact Details

James Crandell's Company Details

New Business Strategies

Scotts Valley, California, United States • 1 - 10 Employees
Management Consulting

For many CEOs and Boards, marketing is equally mission-critical as it is frustratingly confusing.For CMOs, CROs and VPs, marketing is caught between delivering predictable revenue and navigating evolving customer expectations with a plethora of unproven engagement practices. Everyone wants the same outcome – revenue growth, customer loyalty, brand reach and market credibility. Disrupting these outcomes are the very challenges New Business Strategies solves: High marketing turnover, skill gaps, campaigns that don't convert, sales/marketing misalignment, churn, media communication strategy that falls flat, or lack of resources with proven track records to quickly deliver measurable results. We help clients across the full life-cycle of marketing from developing an actionable understanding of customer expectations to defining strategy and driving pipeline, stories in key media outlets, and a brand that resonates with influencers to developing playbooks that keep sales and marketing aligned to providing short term specialized skills. We work with B2B companies in technology, manufacturing, distribution, and education to realize their potential, faster. Our team of seasoned ‘been there, done that' professionals love turning challenges into successes by leveraging their experience and ‘outside the box' best practices. Fixing a process, defining customer journeys, helping a department or strategy get set for success and seeing that success unfold, in measurable ways, is what motivates every team member. Based in Silicon Valley, CA, we have a three-decade track record of helping clients be successful with over 95% client satisfaction and referrals. We believe that sets up apart from our competition. Our clients are in North America, EMEA and Australia including Oracle, McKesson, the Gordian Group, Good Technology, New Pig, Deep Instinct, Warburg Pincus, Lithium, Bluescape, and the Great Place To Work Institute among others.