Zoon, meaning moon in Kashmiri language, evokes calmness and the sublimity in that which is unchanging yet new every day; it stirs our creative curiosity and informs our design practice and the visual language of our creations. Born as an ode to mindful and conscious design practice that transcends barriers of time and geography, Zoon celebrates that which is handmade and woven with stories of the artisans. The true north of the brand points towards the nostalgia of making garments by hand, the meditative rhythm that goes into each stage of this process and rusticity, something that Zoon captures in the details.