PMRG is an independent, voluntary, non-profit association whose purpose is to stimulate improvement of marketing research and its utilization. PMRG advances the principles, practice and power of marketing research within the healthcare industry ... ... by creating a community that supports both individual professional development and acts as an advocate for the profession as a whole ... in an effort to enhance the ability of our members to build the future by driving better business decisions. Unlike any other organization of its kind the PMRG has a single class of membership. Researchers employed by both suppliers / consultants and pharmaceutical, biotech, and healthcare device manufacturers share equal membership privileges – including the right to vote on vital issues regarding the direction and future of PMRG – and the organization's future has never been brighter. As one of the oldest associations of its kind, established in 1961, PMRG has stood the test of time. It has evolved from a small association to a thriving organization infused with numerous volunteers, education-based conferences, webinars and networking opportunities. We provide a community where healthcare marketing researchers can learn, interact and thrive.