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Imperatives LLC
Jan Metzger's Company Details
Founded in 2001, Imperatives, LLC is a business consultancy that takes you from strategy development to marketplace implementation. Our deep experience in… – Identifying relevant consumer/customer/stakeholder insights– Recasting those insights as opportunities– Developing strong strategies/programs– Crafting internal/external communications…enables us to integrate programming and build support across all stakeholders.Marketing/ General ManagementFrom strategy articulation to customer experience design to tactical execution, we help our clients present a consistent, unified image to the marketplace. Typically retained by Marketing, we work across Marketing, Sales, Operations, R&D, HR and IT to ensure each customer touch point delivers on the organization's go-to-market vision. Our skilled associates manage new product/program launches, create support materials, improve processes, and train employees.Market ResearchFrom issue identification to study design to field management to analysis, insights & implications, we help our clients uncover and capitalize on the most compelling and actionable insights for their business. We utilize the full market research toolkit: qualitative and quantitative techniques, as well as secondary or syndicated research and resources. Not a research vendor per se, we play the role of internal research manager ensuring studies are actionable and implemented on time and on budget. Corporate CommunicationsFrom communications audits, strategy & planning to writing/editing and project coordination, we help our clients succeed through powerful communication that drives their message home for internal and external stakeholders. We help our clients with communications campaigns, corporate publications, web content, blog posts, executive presentations, and internal newsletters utilizing our senior team of writers, editors and communications consultants.