Jana Soiseth's Colleagues at MOD&CO
Jana Soiseth's Contact Details
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Minneapolis, Minnesota, United States
MOD&CO
Jana Soiseth's Company Details
At MOD&CO we believe that understanding and defining your Purpose can be a game changer. Once you have a clear Purpose it can transform your business, your personal brand or the places you create. Why is having a compelling Purpose so important? To quote Simon Sinek, "People don't buy what you do.. They buy why you do it!". Your Purpose can be your North Star, helping you define a focused strategy, understanding your potential and fuelling your performance. Your Purpose is the foundation for enduring differentiation and loyalty from both staff and customers. MOD&CO's ambition is to help client's understand how putting Purpose before Profit, is the key to future success. Whilst financial performance is important, today having a long-term strategy that sets up a business, place or individual to thrive despite changes in market dynamics, technology and consumer expectations, requires a compelling Purpose. We believe the numbers speak for themselves when it comes to the powerful role of Purpose with 88% of consumers saying they are more loyal to purpose driven brands, Millennials who have a strong connection to the purpose of their organisation are 5.3 x more likely to stay, brands with a high sense of purpose have experienced a brand valuation increase of 175%, compared to the median growth of 86% and 79% of Business Leaders think an organisation's purpose is central to business success. MOD & CO's founder Megan O'Donnell has over 20 years' experience developing unique and compelling Purpose positioning and strategies for some of the world's leading brands and places. Enabling them to tell their story in a very authentic and highly differentiated way.Whether a Business Leader, People & Culture Manager, Marketing or Brand Manager, Place Creator, Project Lead or Influencer contact us to see how one of MOD&CO's tailored ‘Purpose' strategy programs can help you unlock growth, transcend market cycles and inspire loyalty beyond reason.