Storytelling that is impossible to forget.We believe that people are moved more by stories than by logic. That's because stories provide human insight, context and meaning that allow us to believe – not just understand.Make Believe works across the Healthcare and Consumer sectors, addressing some of today's key business challenges using the power of storytelling.Strategy – bridging the strategy execution divide by connecting head and heartInsight – going beyond the conventional to reveal deeply human insightsInnovation – engaging innovation that starts by asking why, not whatCommunication – pushing your story into creative at every step, in every channelCapability – building confidence and skills in story sharing and co-creationStudio – Film, animation and design that brings your story to life at every stage of developmentWhat's your story?