eiKard is a young start-up and winner of SAP's "Most Innovative Solution" award, which specializes in mobile and referral marketing, integrating to electronic point of sales. Customer retention through loyalty programs and points based cash back systems is available to large retail businesses, fuel stations and the aviation industry. These big players can afford to have their own system in place. eiKard improves the systems in place, by replacing the physical plastic cards with an app on smartphones. In addition, eiKard sends vouchers directly to the user and incentifies customers that recommend the business to others. Businesses can be recommended using the app and the system automatically allocates points to the recommender, once the recommened person makes a purchase. All the above is available to small and medium size businesses at an affordable yearly subscription price. This smart solution is fully integrated into any digital ePos. The ePos can now provide their till receipts on paper or digital format, the customer scans the receipt using eikard app to obtain the points and save the receipt on their smartphone.