Laerfu Convenience Store is a Guangquan-related company. It is the first convenience store chain system operated by Chinese people. It was established in 1989. For more than ten years, Laerfu has been operating in the United States with the business philosophy of ``locality-worldview''. In the market where there are many convenience stores in the Japanese system, we have developed our own piece of sky. Lairfu convenience store is open all year round, bright lights illuminate every street and alley, we follow the enthusiasm, positive, rigorous and innovative business philosophy, and continue to introduce High-quality products at home and abroad, dedicated to pursuing a quality life for customers; and contributing channel strength, assisting public welfare organizations, and cooperating with various public service undertakings, so that Laifu can become a part of the community and facilitate life through commodity sales services. Lack of helpers. Enthusiasm-people-first, customer-oriented service spirit. Active-diligent, pragmatic, and courageous working spirit. Rigorous-sincere and simple, practical and realistic work attitude. Innovation-constantly thinking to provide the latest and greatest Good and fastest service and products to customers. Complete product line, creative sales, Lairfu provides more than 4000 kinds of daily food, supplies, publications, and various collection, sales, exchange activities and other services. Diversified sales channels such as catalog pre-orders, electronic stores and Life-ET, in a limited store space, give full play to unlimited products to create and meet consumers' comprehensive life needs. Leading consumer demand, creative sales of Laifu not only satisfy consumers In addition to the needs of life, we are more active in transforming marketing ideas into executable activities. With the proficient and caring service in the store and the local emotions cultivated for a long time, the marketing concept is passed to the heart of every customer. The brand is unique through the collection of consumer information by the POS system, to understand and analyze consumer preferences, and to jointly develop high-quality and distinctive products with the cooperation model of the manufacture and sales alliance, so as to actively play the role of consumers [family kitchen] , Provide 24-hour convenient fresh food products to maintain the freshness of products, and strengthen fresh food safety. In order to provide product quality assurance, in recent years, it has actively and continuously promoted the food safety control system (HACCP) in various fresh food cooperative manufacturers, and encouraged manufacturers to A single product applies for the CAS Good Food Label. At the same time, it is also committed to strengthening the delivery management and food inspection and distribution safety, and strives to control the freshness of the product at a constant temperature, so that consumers can enjoy fresh food more safely and safely.