Principal Consultant at Jason Bettinger Consulting - Sydney, New South Wales, Australia
Many companies believe that getting more leads should be the priority toward growth - in contrast, making sure you're getting the best conversion value of those leads first should be the top priority. Ensuring the percentage of leads to conversions are optimised through various variable analysis of buyers journeys, processes, systems, cost all the way through to sale, servicing and customer retention is often the greatest areas of profitable growth BEFORE an increase in marketing/ad spend. Why not all three? more sales, more leads and higher customer retention. These are the type of outcomes i specialise in with my digital expertise in creating and implementing effective marketing strategies. I work on a consulting retainer or fixed term contract / campaign basis completely customised to your needs. Working with business owners and executives, existing digital teams or new ones. As a digital specialist, change management consultant I offer a unique approach in building and/or supporting teams in full or in key areas (e.g. SEO, Content, Social, Video, PPC, Web). Aligning lead to sales flow, marketing to conversions, CRM systems while finding ways to streamline cost. This encompasses a 'full solution' not just getting leads; ensuring investments to outputs are optimised. The result = profitable growth. People hire me and my team for: Digital Marketing ConsultingDigital Strategy & PlanningTarget Market WorkshopsBuyer Journey StrategiesGrowth Marketing OptimisationMedia buying planning and optimisationBehavioral data (audience insights) audit consultingDigital Advertising Campaigns ConsultingSales Systems ConsultingLeads or Ecommerce Conversion OptimisationSales & Marketing Processes/Systems Audit & ImplementationClient Retention/Upsell StrategiesPersonalisation at scaleCRM ConsultingSales Leadership ConsultingSales & Marketing Alignment ConsultingAll the aboveNeed my help? Feel free to message me