Founded by a 2nd generation optician, ALEXANDER DAAS is a luxury eyewear brand whose mission is to promote awareness of independent and quality eyewear and to empower independent opticians to connect with all people so that everyone can experience proper care and styling. We are committed to fine eyewear, distributing Alexander Daas and KBL, with retail stores in Los Angeles and San Francisco, and eCommerce platform DaasOptique.com, in addition to providing consulting eyewear services to eyewear companies and retailers. Across these properties we feature independent brands with unique designs made from the highest quality materials by skilled craftsmen.ALEXANDER DAAS produces handmade sunglasses and eyeglasses using the highest quality materials such as Italian and Japanese acetates and titanium. The brand is exclusively distributed to a select group of high end optical shops across the US, and is known for, although not limited to, its selection of small PD (pupillary distance) eyewear for narrower faces / petite eyeglasses.ALEXANDER DAAS has been featured in film and television, appearing in movies such as Need For Speed and shows such as NCIS, CSI: Crime Scene Investigation, Good Girls, Life in Pieces, The Real O'Neal's, Marlon and more.ALEXANDER DAAS has flagship optical boutiques in Los Angeles in Larchmont Village near Paramount Studios (ALEXANDER DAAS Opticians) and San Francisco in the Marina near the Golden Gate Bridge (San Francisco Optics by Alexander Daas) with previous pop up shops in San Diego, Studio City and Woodland Hills. The stores feature a full curation of top independent and luxury eyewear brands including ALEXANDER DAAS, Anne et Valentin, Mykita, Barton Perreira, Garrett Leight, Moscot, Thierry Lasry, Celine, Salt, Matsuda and more. The San Francisco store, serving the community since 1979, is where the first generation began and from where ALEXANDER DAAS was initially launched.