Marhababy is changing the way new and soon-to-be mothers in the Middle East discover and purchase products and services for themselves and their babies. Via the Marhababy Box, moms sample and try products targeted to their profile and behaviour, learn about products and services through our content, and purchase services and the products they like. Our platform provides our brand partners with an innovative and efficient way to access new customers. By reaching women from the beginning of motherhood, Marhababy guarantees early build of brand loyalty and high customer lifetime value. Marhababy is part of the In5 innovation centre.