Jeff Huang's Contact Details

Jeff Huang's Company Details

Adveritas

Bentley, WAU, AU • 20 - 49 Employees
Software

Adveritas Limited (ASX:AV1) creates innovative software solutions that leverage big data to drive business performance. About TrafficGuard®TrafficGuard® is our patent-pending ad fraud prevention solution, which uses a unique triple layered approach to prevent fraud from impacting digital advertising campaigns and wasting our clients'​ ad budgets. Previous experience as a performance-advertising network led to the development of TrafficGuard®. Data science and engineering teams have utilised trillions of data points from almost a decade of business as an ad network to develop a comprehensive and formidable ad fraud defence. Learn more at www.trafficguard.aiAbout Mobile Advertising FraudMobile ad fraud is forecast to cost advertisers $34 billion in 2018 and grow to reach $87 billion by 2022 (Juniper Research, 2018).Sophisticated criminal organisations are making billions of dollars and ad fraud is their product. Like any successful business, they are adapting and diversifying in the pursuit of growth and profit making the problem of ad fraud, a continuously moving target.